Prada is here with their all new SS17 collection. Bringing a new perspective into the current era with the fashion campaign called the 365 project. The elegant brand is re-imagining its fashion campaigns by “challenging convention and freed from creative boundaries.” The campaign features still images and an advertising video. The 365 project campaign holds a sporty "motion packed" video with different narratives presenting the collection. The video features themes such as Pathways, Frontiers, Stations, Exits and Terrains taking us from offices and the roof to the private off-shore beaches. The campaign was shot in a more realistic setting, and not the typical fantasy setting, by the talented Willy Vanderperre.
Check out the photos above as well as the below campaign video.