#MadeinDC: Misfit Juicery

BY: BRYN MOLLOY

In honor of the launch of #MADEINDC program by Think Local First and Small Business Development Program, MITD has decided to highlight local businesses that are a part of the program: businesses that design, make/produce, and/or assemble products in the District of Columbia.

Think first DC and DC Small business started the #MadeinDC Program as a response to the momentum and growth of the Maker and creative economy in Washington, DC. The Made in DC Program will function as a citywide campaign and platform, creating opportunity for Makers to come together for resource and experience sharing, as well as function as a conduit and messenger between makers and local government.

This week Made in the District is featuring MISFIT Juicery as the local Business of the week. 

MISFIT Juicery is a cold-pressed juice company that is changing the way we understand produce. Making their juices with 70-80% recovered fruits and vegetables MISFIT reimagines the way we engage with produce by finding flavor, purpose, and personality in what our society deems the "misfits" of produce. 

Every year over 20 billion pounds of fresh produce goes unharvested or unsold every year because its too "ugly" for retail sale due to its size, shape, or color. Ugly or "misfit" produce is perfectly good to eat but falls by the wayside because of the high aesthetic standards for produce in the United States.

MISFIT juices are made with no preservatives or added sugar and are cold-pressed instead of using conventional juicing methods (which use blades spinning at high speeds to crush the fruits generating heat and oxidizing the juice having adverse effects on the nutrition in the juice). Cold-pressing produce allows for significant pressure to extract every bit of nutrition and goodness without compromising the quality.

MISFIT is taking a stance on food waste, which has huge environmental and financial consequences. According to their website, "total food waste represents a $218 billion loss annually in the United States. Uneaten food makes up 21 percent of our total landfill volume, takes up 18 percent of our total arable land, and uses 25 percent of our country's water supply." To learn more check out their website!