Luka Sabbat is the Cool Kid in PacSun’s Newest Campagin

Courtesy of New York Times

Courtesy of New York Times

Now, alongside Kate Moss’s younger sister Lottie, Luka Sabbat will be the face of PacSun’s Cool Teen campaign hoping to encourage teens to buy their new jeans. PacSun’s Creative Director Greg Crawford said, “I think Luka is obviously the 'It' kid out there for guys who look up for fashion sense… He's representative of what anyone in our demographic as a guy would look and aspire to look like…We were looking for the next wave of who the next 'It' kids are and we felt like both Luka and Lottie are going to be the next big thing." 

Check out the PacSun Denim promo video below featuring Lottie and Luka and make sure to take a glance at their denim which is now available on their website.