Gucci Goes To Tokyo For FW16

Gucci's Fall/Winter 2016 Campaign seeks to find the intersection between "the traditional and the hyper-modern" according to brand ambassador, Alessandro Michele. 

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To accomplish this, Gucci headed to Tokyo to use the bustling city as the backdrop for its short-film style campaign featuring photographer and model Petra Collins amongst a cast of other models.

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The film sees the models taking over the city wearing bright, flowy pieces that seem to match the city's endless stream of energy; metallic pieces reminiscient of Spanish Matadors that create just as much clamor and glitz as Tokyo's arcades and obsession with celebrity. The collection becomes a part of its environment, but stands out beautifully, in a way that only Gucci can.

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