By ANIKA REED
DJ Khaled's major key alerts have caught the eye of Bloomberg Businessweek. The DJ and Snapchat personality appears on a March cover of the magazine and discusses his Snapchat fame explosion and how he's using the platform for branding and fan base expansion.
The 40-year-old Palestinian producer and hitmaker talks about how he turned catchphrases into Snapchat gold with his 6 million followers on the app. The article focuses on how Snapchat is building a new social media platform and weaves in Khaled's story of how "Bless up" and "They don't want us to eat breakfast" have become icons for new media (~icon alert~).
The print version of the March 7-13 issue is on stands now, and you can read the digital copy of Khaled's story in Bloomberg Businessweek here.