BY NELIA DASHIELL
J.W. Anderson used Grindr to live stream his new fashion line for London’s Fashion Week.
Since its launch in 2009, Grindr has been voted the #1 dating app for gay and bisexual men. Now it’s bringing you more than just your soulmate. Grindr has teamed up with British designer Jonathan Anderson as he participates in London’s Fashion Week with his fall 2016 menwear.
Grindr will allow its users to live stream Anderson’s fashion show Sunday, Jan. 10. Grindr’s will be able to receive a code on their app that will allow them to watch the show from any of their devices.
This is Grindr’s first participation in fashion content unlike some other popular social app like Snapchat who is known for live streaming plenty of fashion shows like this over the years.
In an interview with the New York Times, Anderson said, “I think fashion is a sexy platform as well, ultimately….We’re all humans, so we all have to be somewhat sexually attractive to someone. That’s the name of the game, with clothing.”