ODO Denim Introduces The World's First Self Cleaning Denim Jeans


ODO Denim has created a self- cleaning effect for jeans by means of nano-technology called NanoSphere. The concept of nature cleansing itself inspired ODO to create a stain and odor repellent jean. In nature, certain leaves always stay clean because dirt can't attach to their finely-structured surfaces. 

The nanoparticles from the NanoSphere technology allow water, oil, ketchup, wine, and many other things to simply run off of the jeand due to their fine structure. Any residue that is left on the jeans can be rinsed off with water.