In the world of music festivals, there are those who stand out from the rest and shine as front-runners. Coachella, an annual music and arts festival in California, stands as one of the most wide known music festivals around. Now, with the festival only a few months away, Coachella is suing a newer music festival, Hoodchella, for $100,000.
The problem lies in the name. This lawsuit comes after Coachella claimed “the indie fest infringes on Coachella’s trademarks, creates unfair competition and dilutes their brand.” Hoodchella began in 2015 as a one-day music event, and will now be expanding to a three-day music festival in 2016.
It is reported that Coachella organizers have no problem with the music festival. However, they would rather it be its own distinctive name. A Change.org petition has officially been established to support Hoodchella and their name.
Hoodchella’s tickets have recently gone on sale, while fans patiently await the reveal of the secret location that the festival will take place in this year.