Asher Jay creates label for local startup Misfit Juicery


Local startup MISFIT Juicery has partnered with National Geographic and one of their Emerging Explorers, artist Asher Jay, to design a limited edition label for MISFIT's Juice bottles.

The labels were debuted Thursday night at National Geographic Live's event, The Science of Delicious, which celebrates the December 2015 National Geographic magazine story "Beyond Taste Buds: The Science of Delicious."

Guests learned the science behind good taste, bad taste, and why we even taste at all while enjoying creative food and drink pairing by MISFIT Juicery and local Chaplin's Restaurant. "The Science of Delicious" is part of National Geographic's "Future of Food" initiative, a five-year project exploring the food we eat makes us who we are and how it shapes our future. 

Jay is the National Geographic's 2014 Emerging Exploring, a program that recognizes and funds the next generation of scientists, conservationists, story-tellers, and innovators to help them reach their potential and bring awareness to important causes.

Through Jay's creative work, she seeks to advance animal rights. The artwork featured on the bottle is entitled "Shattered," based on an event Jay attended in which six tons of confiscated ivory tusks were shattered in an attempt to fight the illegal ivory trade, which slaughters thousands of elephants each year. 

We're excited to see what is in store next for our local natives Misfit Juicery. For more information, visit their site here.