BY HIBA J.
H&M's sister brand "& Other Stories" launched a new lingerie line and campaign to encourage women to embrace their real, natural bodies.
Made "For Women, By Women," & Other Stories captures all the natural flaws in a woman's body. From scars and natural hair, to stomach rolls and tattoos, this campaign is aiming to portray "a more diverse view on the traditional notion of beauty" and to send a message that women are more than their bodies.
The models include copywriter Ida Jagerfelt, model Kelsey Lu McJunkins and yoga blogger Helin Honung.