Beyoncé to launch streetwear brand

Beyoncé has partnered up with Philip Green, Topshop owner, for her first streetwear brand. She is teaming up with Arcadia Group, Green’s multinational retailing company, for the manufacturing of her line.

Beyoncé has access to some valuable resources for her brand to prosper, partially because husband JAY Z’s experience with Rocawear and her own House of Deréon brand. She also has her mother and manager Tina Knowles, who designed Destiny’s Child's costumes. The name for the label is unknown, but the global launch of this brand is expected to occur in spring 2016.

Source: Hypebeast