Newly launched Macy’s site, M, just released an infographic to perfectly correlate rap lyrics and designer brands. In an extensive study — hours and hours of rap music — the data table takes lyrics spanning from Run DMC to A$AP Rocky,and tallies up all the brand names dropped. And we can’t say were too shocked. Hip-hop has always been about looking fresh 2 death — check out the awesome documentary Fresh Dressed for all the goods — and rappers love to shout out the fashions.
Number one on the list is Gucci (cue the Kreayshawn) followed by Nike, Prada, and Versace. We knew Biggie loved him some Moschino and Tupac knew that “it’s all about Versace” but now more than ever, the brands loom large large, lyrically speaking. Gucci has been dropped in over 1,000 songs in the past 20 years, and on 132 tracks in 2014 alone. From Gucci Mane — on a side note, check out his LinkedIn because it is perfection — to songs from Lil Wayne, Jay-Z and more, the brand has definitely been claimed beyond apparel.